Opportunity

Advertising Media Director

Description

Your talent is needed as the Leader in a busy advertising media group handling operations of integrated campaigns for both traditional and digital media: Experience required researching (aPlan, comScore, eMarketer, etc.), developing plans and analysis, then buying media across: TV, Cable, Radio, Print, Online and Outdoor primarily in local and regional markets. Your recommendations are designed to deliver against client KPI's using the latest resources and analytics to deliver maximum value and efficiency. Knowledge and use of any or all will be effective in the taking the plan from strategy/concept to successful results: Strata, SQAD, Scarborough, Drawbridge, DoubleClick, Google Analytics, AOL, Media Math, Data XU, Rocker Fuel, Yahoo, Conversant, Tube Mogul, etc. or similar. Using a go-to-market/negotiation approach, you are directly responsible for implementation, optimization and performance of the campaign including budgets including preparation of RFP�s and proposals for new business. Work with collaborative group for diverse businesses. All responses kept confidential.

Location

New Haven County

Salary

To $90-100K DOE